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Car Rental Express: A Brief History
In December 1999, after
over twenty years as owner and operator of an independent car rental agency, Stanley Levy
became frustrated with his inability to gain greater exposure to a broad client
base. He knew there were many more clients requiring services that only an
independent rental agency could provide, but an ever-present problem remained.
There did not seem to be a cost-effective and efficient manner in which this allusive clientele could be accessed.
As Stan well knew, half the battle in his business was finding a way to coax the renter away from the major car rental
corporations and into the door of his small, independent agency. This limiting
predicament led Stan down a path towards two important questions; how could he
and others like him gain wide-spread representation such that the independent
rental agency would become an obvious choice for car rental clients, and how
could he make it easier for prospective renters to access rental information
and ultimately make a reservation?
Our company began with an attempt to answer these very questions. Stan's
mission was to fill the void where he and other independent rental agency
owners had suffered an immeasurable loss of business at the hands of the major
rental corporations. Armed with his tireless work ethic and dedication, he set
out to determine what it was going to take to create an open forum where
independent rental agencies could actively bring consumers into the independent
market.
Through seemingly endless google searches, phone calls and enquiries,
it became readily apparent to Stan that an Internet solution was the most
promising answer to the questions faced by him and others alike. And while
Stan's knowledge of the 'net' was minimal at best, he was able to enlist the
help of a few talented and passionate individuals. These people would open his
eyes to the endless opportunities he could provide for independent car rental
agencies through this new and exciting medium. As a forerunner dedicated to
the success of the on-line rental industry, Car Rental Express would create
an entirely original and vast marketplace through which any independent rental agency owner
could add new dimension and considerable value to their business.
Stan met Karen
Andersen while she was attending university and working towards a degree in
engineering, as well as developing her interest and skill in computer
programming and web design. Karen's exceptional talent for complex, analytical thought coupled
with her ability to approach and resolve difficult problems with ease
immediately impressed upon Stan her value as an irreplaceable asset to his new
endeavour. As the two worked closely together and ideas passed rapidly between
them, Car Rental Express began to take shape.
And though it was Stan's
knowledge of the rental industry that fueled the innovations that made renting
online with independent agencies possible, it was Karen's technical knowledge
and skill that turned that possibility into a reality. Her seemingly endless
ingenuity, imagination and fervent commitment to Car Rental Express provided
the tools necessary to nurse our company from its infancy and convert it into
the thriving workplace it is today. Stan and Karen, however, needed a lot of
help along the way.
In the winter of 2002, after building a strong client base with a growing
number of staff, Stan and Karen realized that the continued success and growth
of the online rental community required the expertise of an experienced
Internet marketer. Paul Allison was just who they were looking for. Paul's
years of experience in online business development and e-commerce marketing
proved to be an invaluable resource for the development of Car Rental Express
and the online rental industry it facilitates and serves.
Along with Stan and
Karen, Paul's ingenuity helped us realize that through effective marketing
strategies and creative use of the Internet, our company and our clients'
companies could work together to break free of previous limitations and fulfill
their true potential in a highly competitive and diverse marketplace. Our marketing capabilities have made Car Rental Express a leader in
developing online businesses for independent car rental companies worldwide
through the creation of an active, expansive and highly profitable online
independent rental market that did not previously exist.
Today, Car Rental Express is the culmination of all the answers to the
questions that sparked the development of our rapidly expanding and dynamic
company. Since it's inception in 1999, Car Rental Express has become more than
just the simple, independent car rental reservation system it initially set out
to be. Our company is at the centre of the online car rental market and
remains as such to ensure that your independent car rental agency can compete
in a way that is meaningful by offering prospective renters an obvious and
accessible alternative to dealing with the major rental corporations.
Car Rental Express provides valuable and innovative marketing solutions that are essential for the
growth and vital to the success of any independent car rental agency in today's
e-commerce marketplace. And while that marketplace continues to evolve, you
can be sure that Stan, Karen, Paul and the rest of us here at Car Rental
Express are dedicated to asking the questions and creating the solutions that
will make your independent car rental agency as dynamic and competitive as you want
it to be.
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