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 Tourism to U.S. Forecasted to Rise Dramatically |
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Tuesday March 02, 2004 By David BrowneTN London "Travel & Tourism is one of the largest employers in the United States providing one in every 8.4 jobs in 2004 and no longer can we sit on our laurels and hope that providing excellent products and service will be sufficient to guarantee our future growth and prosperity. We must be proactive and work with government authorities to ensure that our industry is protected and nurtured. The recent reduction of the US marketing and promotion budget is at absolute odds to this cause. It's in our national interest to return the budget to the original $50 million." Richard Miller, Executive Vice President of the World Travel & Tourism Council presented the research to an audience of leading industry suppliers at the tourism industry conference in New York. "We have been watching the indicators closely for signs of recovery and the last quarter of 2003 gave us the confidence that travel & tourism in the United States was poised for a return to growth. Although the US travel & tourism industry is relatively mature compared to the developing economies it still has enormous potential for job creation and can hopefully change the notion of jobless growth" said Miller. The WTTC's global and European forecasts will be unveiled on March 10th in a presentation at the London Stock Exchange. |
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