Select Internet Marketing ($1500/month for 1 year)
The CRX Select Internet Marketing package includes aggressive SEO, link building and Pay Per Click marketing campaigns as well as complete website maintenance and conversion optimization. CRX becomes the manager of your website and takes on the responsibilities associated with operating your website as a revenue source for your business.
SEO (Search Engine Optimization)
Search Engine Optimization, (referred to in the industry as SEO) is the process of maximizing a website's ranking in SERP's (search engine results pages) with the desired outcome of drawing qualified traffic to the website. By selecting active, relevant keywords, making detailed modifications to the site's original HTML pages, creating new pages of pertinent content and acquiring numerous links from other complimentary websites, CRX will achieve high ranking in the Search Engine Results Pages (SERPs). This will in turn create a steady stream of qualified, interested visitors to your website.
The Search Engine Optimization strategy involves:
Website Index and Rank Report (benchmark status)
Current HTML Optimization
Keyword Selection Process
Keyword sector original research
WordTracker
Overture
Google Adwords
Raw logs analysis
Analysis of relevancy, activity and competitiveness
Traffic expectations spread sheet development
Content Theme Development (what to write about)
In-site Linking Logic (how to link new pages)
Content Development
Content research
Content writing
Conversion to HTML
Content keyword optimization
Optimization comparisons (with high ranking pages)
Posting to site
Tracking
Spider tracking (did the page get indexed?)
Page ranking as per targeted keyword (is the keyword ranked?)
Traffic monitoring (how much traffic is being produced?)
Monitoring
Indexing status (is the page still indexed?)
Ranking movement (is the ranking improving or worsening?)
General
SEO industry monitoring
Specific search engine algorithm analysis
Link Development
Developing a large network of links from complimentary web pages on the Internet to your website is the very best way to gain inexpensive and qualified traffic.
CRX will search out and manage appropriate reciprocal linking opportunities with sites that compliment your content from websites, associations and directories related to the car rental/travel industry. The ongoing development of links helps promote your site in two distinct ways:
Direct traffic opportunities from well qualified sites
Link popularity boost from the major search engines as all engines have some form of link popularity factored into their ranking algorithm.
The success of this strategy works in direct proportion to the quality and quantity of relevant content that is developed in the areas of support, promotion and SEO.
Reporting
CRX will provide detailed monthly content generation, keyword ranking and traffic reports
Pay Per Click Marketing Management
(The actual advertising click costs are additional: ex. $500+ /month depending on goals)
The objective of this project is to utilize the paid listings distribution network of Google Adwords and Overture PPC networks to purchase appropriate targeted keywords that rank well enough to acquire a qualified stream of interested visitors to your primary domain.
CRX Consumer Reliability Index Seal on your Websites
The CRX Consumer Reliability Index is an amazing opportunity for your agency to show its tremendous service and great value. It is an independent renter feedback tool that creates the CRX Consumer Reliability Index Seal, a star-based independent consumer rating for each agency that is displayed throughout CarRentalExpress.com and can also be placed on your own agency website.
The system works by asking Car Rental Express renters to complete an anonymous online survey about their rental experience with a Car Rental Express Associate Car Rental Agency. The survey measures nine categories of service, with the user giving their agency a rating from one to five CRX Stars, with five stars being the most positive. These categories are averaged to form both a detailed categorical breakdown and overall rating for each agency that is displayed throughout Car Rental Express.
By providing an independent system of consumer feedback, Car Rental Express allows each Associate Agency to demonstrate to online viewers that their agency has proven its superior service and value to real renters.
CRX Cross Promotional Programs
CRX independently manages and funds a series of Co-Branded Marketing Promotions to create even more reasons for your visitors to make their next reservation with your company. These promotions may include contests and specials aimed at getting the attention of the value oriented travel consumer. Currently we offer a "Win Back Your Car Rental" contest that will pay up to $1000 back to participating visitors. This becomes a powerful tool to persuade your website visitors to become your next customer!
Website Maintenance
CRX will look after your monthly content update needs. CRX will work with you to ensure that your site remains relevant and will update information as is it becomes appropriate.
Website Conversion Tracking Assessment and Optimizing
CRX will analyze your site to determine how well it is set up to sell. The analysis looks at the kind of information you are presenting and makes suggestions for improvement. CRX will also establish your current conversion rate, which represents the % of how many sales are made based on your current traffic rates. Based on this information Car Rental Express will design a cohesive plan for leading visitors through your site and deal with the issues that build consumer confidence. CRX will monitor all aspects of your sites "persuasion factors" on how well you turn your visitors into customers. The overall goal is to increase both your traffic and your conversion rate.
Deliverables
CRX will research, target and track up to 15 main keywords for your market
CRX will create 10 targeted content pages per month
CRX will acquire 10 relevant reciprocal links to your site
Unlimited consulting
Reporting
CRX will provide detailed monthly content generation, keyword ranking and traffic reports.
YES ! My company would benefit from the CRX Select Marketing!
